When Twitter was founded in 2006, general critical reaction toward it was incredulous. The population scoffed and wondered what possible use there could be for a social media outlet where you updated your thoughts constantly and only in 140 character blurbs.
Fast-forward to seven years later, however, and Twitter has become the second most popular social networking site besides Facebook. What users first questioned, they now adore. Twitter has gained many features over its seven year lifespan, including hash-tagging, @-mentioning, re-tweeting, and tweet-replying options. Twitter has easily become a cornerstone of online interaction, and it makes sense that it would only continue to grow over time.
With that said, Twitter is now being utilized in one of the more surprising and ambitious ways yet – namely, American Express is using it as a tool for consumers to make online purchases on the spot, straight through Twitter, just by sending a tweet of 140 characters or less and pressing enter.
James Kelly III |
We invite you to join us for a complimentary webinar focused on maximizing your organization’s savings in the complex world of IT purchasing.
Who: Ken Farber, President – ePlus Systems
What: Addressing the Challenges of Managing IT Spend
Where: Online Webinar via GoToWebinar
When: January 22, 2012 – 10:30am
This pass will grant you complimentary access to the best information on…
Enhancing visibility of your organization’s IT purchasing habits
Ensuring company-wide compliance in IT procurement
Increasing control over maverick spend on IT services
Receiving inside tips from industry-leader Ken Farber on IT spend management to maximize savings
TO REGISTER NOW – CLICK HERE
With the onset of the holiday season shoppers everywhere are searching for the best deals and making some of the most informed decisions than ever before. It is not uncommon these days to see customers scanning bar-codes with their phones looking for the best deals in other locations. The appeal of this technique is high: you can still physically examine the product, but are able later to purchase cheaper from an online source. Can retailers do anything to stave off this continuing flow of “show-rooming”.
The trick may be for retail locations to look for a blend of what their physical stores can offer and the online shopping experience. Often customers like to approach online sources because of the personalization it offers them and recommendations to other applicable products. The stores may not need to focus on competing in price but create a highly-enjoyable environment that plays of the strengths of their own online commerce.
This shift is not without its caveats. Packaged along with those personalized results is the collection of website activity. Despite this caution, the survey reported that nearly half of the respondents knew about their favorite retails collecting data and were okay with it. Most agreed that the companies should be able to make them aware of new products and sales and would prefer that they have the ability to control how their information is used.
Consumers were also more likely to shop at locations that had a strong social media presence. The same was true for those who had strong email and online communication experiences with the companies they patronize. Having a solid online communication experience for dealing with customer support and technical support is crucial for keeping satisfaction high.
[SOURCE: http://www.csdecisions.com/2012/11/21/cell-phones-aiding-purchasing-decisions/ ]
Aldo Forlini |
Automating inventory and procurement processes can yield numerous benefits. However, if it isn’t carried out correctly, it can also cause otherwise avoidable problems to mar what could have been a powerful transition for your organization.
As with any new process, effective implementation is key. Managers must be fully aware of how reception of a process is going and maintain thorough training and follow-up. Once implemented, according to Trevor Roberts of hospitalitynet.org, the major benefits of switching to an automated system encompass large savings in time and money, increased negotiating power, and even an increase in accuracy and compliance!
FYI – 6.4 million Linked-In passwords were stolen. Best change your Linked-In password.
Also be suspicious of email you receive through Linked-in. With these passwords, hackers can be posing as others.
Here’s a link to the ZDNet article.
Comedy duo Laurel and Hardy, musical duo Simon and Garfunkel, plumbing duo Mario and Luigi – these pairings were all successful for the same reason. Each member bounced off the other’s talents. They complemented their other half well and supplied the talents that the other couldn’t provide as effectively.
Alliances like these have ultimately been rewarding, and, in keeping with this trend, Genpact Limited and Ariba, Inc. have recently decided to form their own alliance – in this case, however, they mean business.
When one of the largest makers of personal computers offers to cut a $2 billion check for the acquisition of a software company, what could that mean for its millions of users? In the case of Dell faithful, it will mean easy access to built-in database management and information backup and recovery.
The computer manufacturing giant recently entered talks with Quest Software, Inc. (QSFT) in order to purchase the rapidly growing California-based software provider and gain the vital services that it could provide. Read more
James Kelly III |
| Tags: acquisition
, quest software
Business week reports today that General Electric (GE) is stepping into big data in a big way.
An article entitled “GE’s billion-dollar bet on big data” describes how the conglomerate is pumping big money into big data. The investment is remarkable in another way – the $1 billion facility will be built in Silicon Valley, a departure for GE which has its research roots in the northeast United States.
Big hopes are being pinned on big data, which is described in the article as “the fast-growing market for information technology systems that can sift through massive amounts of data to help companies make better decisions. Just as information on millions of Facebook users is prized by advertisers, the details companies amass from their operations can be used to cut costs and boost profits.” Many industry insiders see big data as the next big thing in technology innovation. Read more
An article in Betanews entitled “The hidden costs of poor technology purchasing” makes the case that bad technology purchasing happens when IT products and services “do not properly meet their requirements.” The author also posits that this negative outcome happens more often than we would like to think because “people love to talk about their purchasing successes, but they are far more reluctant to talk about their purchasing failures.”
Part of the problem according to the article is that many IT purchases are infrequent and, as a result, even competent professionals with solid experience can’t (or don’t) stay current with the market. This causes a problem when the space between market knowledge and actual market conditions gaps too widely. The trick is to “thoroughly understand the business and technical requirements, and then select the technology product that best meets those requirements.” Unfortunately, according to the article, the amount of work required to accomplish this is extensive and there is a propensity for people to take short cuts which can result in poor choices. Read more